With an effort to promote rural tourism, a one of its kind Pongal celebration was organized by the Ministry of Tourism, Southern Regional Office under the aegis of 'Meri Maati Mera Desh' campaign at Keezakulikudi village in Madurai, Tamil Nadu. 'Maduraiyil Pongal Vizha' provided a perfect backdrop for coming together of culture and community embellished by captivating performances by artists representing Dr Jayalalitha Music University, Madurai, local schools and colleges. This pioneering event also showcased the tapestry of traditions and highlighted celebrations associated with this harvest festival through an enchanting ensemble of folk music, dance, arts & crafts and the renowned culinary delicacy, 'Pongal'. The Ayyanar Temple and its surroundings were bejeweled by the vibrant stages set up for cultural performances and zones earmarked for rural games filling the visitors with joy and thrill. Other highlights included bullock cart rides, Rangoli competitions and attractive selfie points. The event witnessed active participation from international and domestic tourists, around 160 students from Yuva Tourism Club and villagers. The students of Yuva Tourism Clubs of local colleges and schools were taken to Samanar Hills, an ASI protected monument on a guided Heritage walk. The event was supported by the Travel club of Madurai, Tamilnadu Tourism Department, Dhan Foundation and villagers of Keezakulikudi village.
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