Ministry of Tourism ( North)

Event Name : Kargil Vijay Diwas

Posted On : 31 Jul 2023

Description :-

The Kargil Vijay Diwas Run, organized by Real Sports India (Sportive) in collaboration with the Ministry of Tourism, Government of India (North), held on July 16, 2023, served multiple purposes in promoting tourism and showcasing the region's beauty and heritage. Firstly, the run aimed to pay tribute to the national heroes and martyrs of the Kargil War. It provided an opportunity for participants to honor and remember the brave soldiers who sacrificed their lives during the conflict. By commemorating these heroes, the event added emotional value, attracting visitors who wished to pay their respects and learn about the history and sacrifices made by the armed forces. Secondly, the run aimed to promote marathon tourism in Drass and Kargil. The event highlighted the scenic beauty, cultural richness, and historical significance of these regions. Participants and spectators not only experienced the thrill of the marathon but also witnessed the natural landscapes, local traditions, and architectural heritage along the race route. By showcasing these aspects, the event aimed to attract visitors who were interested in exploring offbeat destinations and engaging in adventure sports. Additionally, the run aimed to promote the Yuva Tourism Club, Border Tourism, and Vibrant Village scheme of the Ministry of Tourism in Ladakh. By organizing the event in Kargil and Drass, the initiative aimed to support these tourism-related schemes and encourage visitors to explore the region. Furthermore, the event aligned with the "Dekho Apna Desh" (See Your Own Country) initiative promoted by the Ministry of Tourism. By organizing the run in Kargil and Drass, the event showcased the lesser-known regions of Ladakh, Jammu, and Kashmir, encouraging domestic and international tourists to explore these hidden gems. Participants and attendees had the opportunity to witness the unique culture, traditions, and historical landmarks of the region, fostering interest in sustainable and responsible tourism. Overall, the Kargil Vijay Diwas Run successfully merged the commemoration of national heroes with the promotion of tourism in the Drass and Kargil regions. The event showcased the natural beauty, cultural heritage, and historical significance of the area while also encouraging healthy lifestyles, sustainable tourism, and women's empowerment. It fostered a sense of unity, patriotism, and appreciation for the sacrifices made by the armed forces by attracting participants and visitors from different parts of India.